Payment Path Analytics
Trace a transfer from tap to settlement. Decline taxonomy, retry economics, and board-ready narratives without inflating conversion.
Open the syllabusBangrak · desk opened 2019
A quiet desk for noisy fintech metrics.
We work with product managers, growth leads, and risk analysts who live inside wallet, lending, and QR payment apps. The work is not dashboard decoration. It is learning how activation, decline codes, and KYC friction actually move.
“Most fintech apps already collect too much. The expensive mistake is reading the wrong slice with confidence.”Arisa Wongsawat · lead instructor
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Three programmes on the desk this season
Cohort Maps for Digital Wallets
Build activation windows that match Thai QR habits instead of copying SaaS week-one charts into a wallet product.
See listing
KYC Drop-off Diagnostics
Separate vendor latency from copy failure. A worksheet set used by onboarding leads who are tired of “friction” as a slogan.
See listingWhat the desk actually changes
Less theatre, more readable numbers
Capture that a risk team can trust
We start with event hygiene: what fired, what double-counted, and what never left the client. Alumni leave with a naming sheet their data engineer will actually accept.
Funnels drawn to the product, not the template
Wallet top-up is not signup. Lending drawdown is not checkout. Each programme rebuilds geometry around the real state machine of a Thai or regional fintech app.
Language for the board packet
A metric that cannot survive a sceptical CFO is not finished. We practise short write-ups that name the limitation in the same paragraph as the claim.
How study runs
A short path from first note to rewrite
Audit packet
You send a redacted event dictionary or a screenshot set. We mark the three holes that will waste the rest of the course if left alone.
Studio hours + worksheets
Recorded lessons stay short. The live hour is spent on your funnel, not a synthetic demo app with perfect data.
Readout on Surawong, or remote
A twelve-minute narrative: what changed, what still lies, and what you will not claim next quarter.
From recent seats
Notes, not slogans
The Payment Path decline taxonomy finally gave our ops lead a shared language with product. We stopped arguing about “failed payments” as if that were one thing.
Mali S. · product analytics, Bangkok digital bank
★★★★☆ 4/5
Clear on instrumentation. A bit slow on Thai e-KYC vendor specifics. Still the only course that made our activation chart stop lying.
Platform listing · Apr 2025
Visit
The desk is a walk from Sala Daeng.
Street: 42 Surawong Road Siphraya; City: Bangrak; State/province/area: Bangkok; Zip code: 10500; Country: Thailand. Phone: 662 2337735.
